Prioritizing the Who in the age of automation Authors:
Johann Roduit, PhD in Bioethics, founding partner of Conexkt, @JohannRoduit
Alexandre Luyet, MA in Marketing, founding partner of Conexkt, @AlexLuyet Summary:
Simon Sinek argues that we should start with Why. In the age of automation, we think we should prioritize the Who, from which everything else stems. 2020 is the fourth year of business for our agency. It is the year we decided to make our business manifesto public, inspired by the new Davos Manifesto of the World Economic Forum. Looking back, we should have done this much earlier. But before embarking on our entrepreneurial journey, we somewhat naïvely did what most businesses do: we identified our mission, our vision, and our values. We wrote a “classic” business plan. We thought we had it all covered.